HOT AND NOT
Not: Stephen Harper. Michael Ignatieff won the day for basking in the Obama spotlight (although the Prime Minister’s press conference was broadcast live on CNN.) The Iggy team sent out a picture of the Liberal Leader and the President to U.S. wire services. The photograph made it on a 36-hour rotation during which it was shown on a huge billboard in New York’s Times Square; it also made it on to a big billboard in Las Vegas.
In reality it was pay for play:
…the Liberal Party arranged to have an official photo of Ignatieff and U.S. President Barack Obama beamed to Times Square – one of the most famous intersections in the world.
The image of the two Harvard graduates standing side by side with a backdrop of Canadian and U.S. flags was simultaneously shown on a similar electronic billboard nearly 3,500 kilometers away on Las Vegas’s famous Strip.
The photo is expected to be shown about eight times over the course of 36 hours [emphasis added].
Liberal staffer Michael O’Shaunessy called Marc Methé of CNW Group to arrange for the picture taken by Ignatieff’s official photographer to be distributed to Canadian media. When he asked how much it would cost to distribute it to U.S media, Methé told him that if they added a press release to the picture, they could have the picture posted in Times Square and Las Vegas for no extra cost.
All in all, the PR coup cost the Liberals $1,100 for U.S distribution, $300 for the high definition picture to give them bragging rights and $500 to distribute the photo to Canadian media outlets.
“We wanted to be sure that media had an opportunity to see that he did meet with the president,” said Liberal spokeswoman Jill Fairbrother…
Does anyone think eight billboard showings at Times Square (plus those at Vegas) of the Mickster’s photo with the president “won the day” with the American media? Remember there was a certain amount of coverage of Mr Harper on networks besides CNN–and no Mickey I. in this clip).