The “Heaven’s Gate” of Super Bowl ads

This Forbes article on the worst Super Bowl commercials of all time inexplicably leaves out this “what the f**k were they thinking?” masterpiece from 1999:

As Michael Cimino’s hugely expensive revisionist western brought down United Artists, this commercial contributed to Just for Feet filing for bankruptcy a few months later.  Unlike Heaven’s Gate, though, no one has come around to calling it a misunderstood masterpiece.